How AI Is Transforming Not-for-Profits and Community Groups

How AI Is Transforming Not-for-Profits and Community Groups

Artificial intelligence (AI) is creating new opportunities for charities and community groups to deliver their services more effectively. From improving efficiency to enhancing decision-making, AI has the potential to help organisations stretch their resources further and have a bigger impact. However, it also brings risks that must be carefully managed to protect trust, values, and the people these organisations support.

Opportunities for the Sector

AI can assist Not-for-Profits and Community Groups in many ways. By analysing data, it allows leaders to make more informed decisions and measure the success of programs more accurately. Communication can be personalised, ensuring that donors and supporters feel more connected to the cause. Routine tasks such as data entry or scheduling can be automated, freeing up valuable time for staff and volunteers to focus on higher-level activities.

Volunteer management is another area where AI can provide value, matching individuals’ skills to the roles where they are needed most. During disasters, AI can also enable faster and more targeted responses, while AI-powered tools have the potential to extend services to more people who need help.

Risks That Need Attention

While the benefits are promising, AI is not without risk. Its effectiveness depends on the quality of data being used, and poor data can lead to flawed outcomes. Privacy and data security must be carefully safeguarded to prevent sensitive information from being compromised.

There are also risks of bias or discrimination if AI systems are trained on inadequate or biased data. Over-reliance on technology could reduce the human connection and empathy that are central to charitable work. Ethical concerns, accessibility challenges, and potential donor unease about AI use also need to be considered. Ultimately, charities must ensure that AI enhances human decision-making rather than replacing it.

Responsibilities and Good Governance

For charities and community groups, the use of AI requires thoughtful planning and strong oversight. Organisations need to ask whether AI is truly the right solution for the problem at hand and ensure that its use aligns with their charitable purpose and values.

Robust governance frameworks are essential. Boards and Responsible People must exercise due diligence, ensuring that AI systems are safe, reliable, and fit for purpose. This includes reviewing data governance and cybersecurity policies to address new risks that AI may introduce. Transparency is also vital: supporters, donors, and beneficiaries should be informed about how AI is being used and reassured that it will not undermine the charity’s mission.

The ACNC’s Governance Standard 5 highlights the duties of Responsible People to act with care, diligence, honesty, and in the best interests of their charity. These principles apply directly to the adoption of AI. Responsible use of the technology will protect trust, which remains one of the most valuable assets any charity holds.

Moving Forward

AI offers powerful tools for charities and community groups, but its use must be balanced with caution, transparency, and a continued focus on human connection. By adopting AI responsibly, organisations can improve efficiency and impact without losing sight of the compassion and values that make them unique.

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