When you market your products or services to consumers, your goal is to make a sale and promote your business. We all know that this doesn’t always happen, particularly not on the first exposure to your business. This is where remarketing comes into the picture, because it’s a strategy that can help move consumers over the line, convert and make a purchase.
How can remarketing help increase conversions?
Attracting customers is an expensive business which is why remarketing to consumers who have shown an interest in your brand is such a cost-effective and successful strategy. This success is mostly due to being repeatedly exposed to your services or products. In fact, remarketing keeps interested shoppers engaged with your products or services, increasing brand awareness and conversions, and even attracting customers away from the competition.
Steps to remarket your brand successfully
Remarketing usually involves showing online ads to people as they search the internet (for example Google, YouTube or Facebook Ads), but in many instances it can also include email campaigns. However, for your remarketing campaigns to be successful, you need to follow certain steps. These steps include knowing your audience, creating compelling messages, generating opportunities for upsells and testing your results.
1. Knowing your audience
Since your customers are not all the same, showing them the same ads or sending them the same emails is unlikely to give you the required results. This is where knowing your audience comes in handy, because you can design specific ads to target set groups of people. This is called audience segmentation and helps to create remarketing campaigns that are relevant and interesting to these people, increasing the chance of conversions.
2. Creating compelling messages
Whatever channel you use for your ads, you need to create a compelling message with a strong call to action that both engages and encourages interested consumers to convert. Simple and concise messages work best, capturing their attention quickly, particularly if these messages resonate with their pain points. This is why you need to know your audience, so that you can use this information to create captivating messages that stir them to purchase your products or services.
3. Generating opportunities for upsells
When your remarketing campaigns create conversions, you are presented with an opportunity to double down and create even more sales. It’s at this point that you can guide their attention to other products or services that complement or upgrade their purchase. For example, a hotel can upsell spa treatments every time a consumer books a room, auto showrooms can upsell car accessories with every sale of a car, online health stores can upsell subscriptions for products and a clothing store can offer free shipping for purchases over $100. All of these are upsells that increase sales, revenue and help to remarket your brand.
4. Testing your results
Any marketing campaign is only as good as its results. This means that you need to measure the results from each campaign so that you know what is and isn’t working. If some campaigns are not giving the results you expect, then A/B testing can help to improve the ads and make the most out of your remarketing efforts.
With a little work and some creativity, these four steps will help create successful remarketing campaigns for your business. To ensure the further success of your business, don’t forget that you need the right type of insurances and talk to a professional insurance adviser today.
General Advice Warning
The information provided is to be regarded as general advice. We recommend that you consider the suitability of this general advice, in respect of your objectives, financial situation and needs before acting on it. You should obtain and consider the relevant product disclosure statement before making any decision to purchase this financial product.